Branding
Our brand identity represents precision, integrity, and professional construction excellence. These guidelines ensure consistent visual communication.
Our Logo
Primary Logo - Light Background
Primary Logo - Dark Background
Logo Mark
Logo Mark - DarkColor Palette
Primary Orange
#FD802E
Main brand color for CTAs, highlights, and accents
Graphite
#403D39
Primary dark color for text and backgrounds
White
#FFFFFF
Light backgrounds and contrast text
Light Gray
#F2F2F2
Subtle backgrounds and borders
Muted Gray
#737373
Secondary text and subtle elements
Typography System
We use the Geist font family for all text. This modern, clean typeface ensures readability and professional appearance across all materials.
H1 - Page Titles
48px / 3rem • Bold (700)
Building with Precision
H2 - Section Headers
36px / 2.25rem • Bold (700)
What We Deliver
H3 - Card Titles
24px / 1.5rem • Semibold (600)
General Building
Body - Paragraphs
16px / 1rem • Regular (400)
We deliver quality construction services.
Small - Labels
14px / 0.875rem • Medium (500)
Cape Town, South Africa
Design Elements
Buttons
Section Labels
Icon Boxes
Brand Usage Guidelines
Do
- Use the primary yellow sparingly for emphasis
- Maintain strong contrast between text and backgrounds
- Keep layouts clean with adequate whitespace
- Use the logo with appropriate clear space
- Apply consistent spacing and alignment
Don't
- Stretch or distort the logo
- Use yellow as a background color for large areas
- Combine too many font weights in one section
- Place the logo on busy or low-contrast backgrounds
- Use colors not in the approved palette